Since 1997, Classic has worked for the Charles River Watershed Association (CRWA), the nation’s oldest and largest watershed association, providing event management and public relations services for CRWA’s Run of the Charles Canoe & Kayak Race, one of North America’s largest canoe/kayak events with 1500-1800 participants each year.

In this role, Classic has helped expand media coverage and has helped increase both participation in the Run of the Charles and membership in the organization.  Classic manages all race registration, recruitment and coordination of the 100-125 volunteers, permitting, vendor contracts, marketing, publicity and promotion, and individual site management for 11 locations through seven towns along 24 miles of river.  Classic also manages the race’s “Finish Line Festival” at a public park in Boston with booths and exhibits, food, music and awards ceremonies.