Classic represents the Environmental League of Massachusetts (ELM), the independent, non-profit organization that has advocated for strong environmental laws, educated the public and voiced citizen concerns since it was established as the Massachusetts Forestry Association in 1898.

For ELM, Classic coordinates and promotes Earth Night, Boston’s largest annual environmental benefit and ELM’s single biggest fundraiser. Held at Boston’s spectacular new Convention and Exhibition Center, Earth Night generates revenues through sponsorships, ticket sales, live and silent auctions and fees for participation in the event’s “Earth Fair,” an exposition created by Classic featuring a mix of interactive exhibits from an assortment of environmentally-oriented companies and organizations.