Classic has handled public relations for the Lake Placid and I Love New York Horse Shows since 1981. Held at the site of the opening ceremonies for the 1980 Winter Olympics, Lake Placid’s twin horse shows rank among the nation's largest and most respected.

Classic keeps the horse shows in the local media throughout the year with radio reports filed weekly in May and June and daily during the horse shows; with articles in the Lake Placid News every week in May and June and every other week during the rest of the year; and with live and taped broadcasts on local cable television everyday during the horse shows’ two-week run. Regional and national coverage supplement this local publicity to solidify the horse shows’ reputation nationwide.