Classic’s public relations and publicity services include:

• Study public relations goals and develop plan to include timeline of scheduled activities
• Assist in determining advertising budget; develop cost-effective advertising campaign
• Design and produce advertisements, brochures and other collateral materials
• Develop list of appropriate trade and general media contacts
• Create and maintain websites
• Write and distribute press releases, media kits, calendar listings and media alerts
• Pitch coverage to appropriate media contacts, serve as media liaison
• Provide on-site media management during events
• Crisis management
• Monitor news coverage and collect documentation for inclusion in post-event client report

United States Equestrian Team

In 1990, Classic Communications was hired to oversee public relations and advertising duties for the United States Equestrian Team (USET) a position it held until the USET became the USET Foundation in 2004. Classic had overall responsibility for the Team’s media and promotional programs, including the development of media strategy, crisis management and coordination of all activities designed to promote the Team’s interests. Classic produced the Team’s collateral materials including its member publication, USET News. Classic President Marty Bauman served as the Team’s official media spokesman and was also the U.S. Olympic Committee’s equestrian press officer at three Olympic Games (1992, 1996, 2000).

National Disability Sports Alliance

For several years, Classic handled media relations for the National Disability Sports Alliance (NDSA), a community-based organization member of the U. S. Olympic Committee and a member of the International Paralympic Committee providing athletic competition opportunities for athletes with physical disabilities. On behalf of NDSA, Classic oversaw all media relations and publicity activities including the writing and distribution of press releases, ongoing liaison with trade publications, and the production and distribution of NDSA’s monthly electronic newsletter.

National Sports Festival, New London, Connecticut

Classic was also responsible for media relations for the National Sports Festival, the nation’s largest annual competition for athletes with physical disabilities that was selected by the Cerebral Palsy International Sports and Recreation Association (CP-ISRA) to host more than 1000 athletes from 40-plus countries in the 2005 CP-ISRA World Championships. Classic conducted a public relations campaign to generate advance publicity in local and disability media and provided on-site media management as well as generating follow-up media coverage.

FEI World Cup Finals, Las Vegas, Nevada

Classic Communications has been responsible for media and public relations for the last six equestrian jumping World Cup Finals held in the United States—1989 in Tampa, 1992 in Del Mar and 2000, 2003, 2005 and 2007 in Las Vegas. In 2005 for the first time, the FEI World Cup Finals featured international championships in two equestrian disciplines, show jumping and dressage. Classic coordinates national and international promotion of the event including managing advance publicity, media credentialing, on-site management of nearly 200 journalists from the U.S. and abroad and follow-up reporting. Beyond this role, Classic also assists with marketing the event to potential sponsors, advertisers and vendors, and also manages the event’s Vendor Village.

Coalition for Environmentally Responsible Conventions (CERC)

Classic coordinated media activities for the Coalition for Environmentally Responsible Conventions (CERC), a non-profit organization promoting environmental best practices for large conventions that started with the 2004 Democratic and Republican national conventions in Boston and New York. Classic actively solicited media coverage through press releases, aggressive media liaison and press conferences. CERC received extensive media coverage surrounding its efforts connected with the two conventions, not only in Boston and New York, but also in major media across the country and internationally as well.

Hampton Classic Horse Show

The Hampton Classic Horse Show holds a unique place in the world of equestrian sports and on the social calendar of Long Island’s renowned Hamptons. Classic was first hired to oversee the event’s media relations in 1992 and since that time has played a key role in its growth. The public relations campaign for the eight day horse show expands awareness of the event, promotes the horse show’s impressive line-up of sponsors and stimulates spectator attendance. Classic hosts more than 100 attending media each year and its advance publicity, on-site media relations and follow-up reporting efforts have helped generate millions of print media impressions through placements in such significant media as the New York Times, People, Conde Nast Traveler, W, In Style, Gourmet, Wall Street Journal, New York Magazine, New York Daily News, and New York Post.

Rolex Kentucky Three-Day Event

The Rolex Kentucky Three-Day Event ranks among the world’s premier equestrian competitions. As one of only four events in the world designated as four-star events by the International Equestrian Federation, it attracts worldwide attention.  Since 1998, Classic has coordinated the event’s media activities including writing and distributing press releases, coordinating credentialing, managing its world-class media center for the 150 credentialed media in attendance and working with the international television broadcast crews that have produced telecasts for NBC, ESPN, OLN, ESPN International and EuroSport.

Green Buildings Open House

Classic manages a media campaign in 10 northeast states for the annual Green Buildings Open House. Presented by the Northeast Sustainable Energy Association (NESEA) as part of the American Solar Energy Society's National Solar Tour, the Open House welcomes the public to visit "green" homes and learn about clean renewable energy systems.  Classic's initial effort for the Open House led to more than 300 monitored media placements, more than tripling the previous year's result.

Building Energy

On behalf of the Northeast Sustainable Energy Association (NESEA), Classic coordinates media publicity for the annual Building Energy conference and trade show.  Held at the World Trade Center in Boston, Building Energy hosts nearly 2,000 renewable energy and green building professionals for a series of panels and seminars in addition to an extensive trade show featuring cutting edge technology. In addition, Building Energy also features a free public forum. 

Cross Country International

Classic coordinates publicity and media relations for Cross Country International, the world’s premier adventure travel company. Classic works closely with travel writers to introduce them to CCI, which offers equestrian and walking vacations. Since starting with CCI in 2002, Classic has generated significant coverage in major media across the nation, including placements in the New York Times, Los Angeles Times, Washington Post, Houston Chronicle, Detroit News and Free Press, Miami Herald, Baltimore Sun and Boston Globe.

In Addition

Over the years, Classic Communications has also represented a variety of other interests including running an anti-theft campaign for the Rhode Island Cable Television Operators Association, the national launch of the syndicated television series Learning The Ropes starring Lyle Alzado, media relations for the Northeast Region of the Jewish Theological Seminary, and national publicity for the 1985 Nabisco Mayor’s Cup cycling series.  Classic also handled press operations for the 1983 campaign of Boston mayoral candidate Lawrence S. DiCara.