Classic Communications regularly collaborates with Yopko Penhallurick LLC, our Ohio affiliate, by providing media relations and marketing communications to various clients. This synergistic relationship ensures broad international media interest for national and global clients.
Classic Communications is committed to minimizing our carbon footprint and doing what we can to maintain a healthy environment. Below are some of Classic’s environmental practices and policies:
Lorraine brings to Classic her vast experience in the equine industry. Before joining Classic Communications, Lorraine worked as a Controller for a large insurance company in Boston.
In 2001 she returned to school to pursue her passion for working with horses. She earned her BS in Equine Business Management and graduated Magna Cum Laude from Johnson and Wales University in Providence, RI.
Lorraine has over 20 years in the equine industry including owning her own teaching facility where she has had overall responsibility for operations, marketing and finances. She is a MA certified Riding Instructor and is also a certified ARIA Riding Instructor (American Riding Instructors Association) and continues to actively teach.
Phone: 508-698-6810 x 14
Director Of Operations
In the 1990s, Marty established the environment as a second area of focus for Classic. In 1994, he helped the Rhode Island chapter of The Nature Conservancy with the announcement of its largest land purchase ever, at Beane Point on Block Island, an event featuring Interior Secretary Bruce Babbitt and Rhode Island Senator John Chafee. Three years later, he assumed management and marketing responsibility for the Charles River Watershed Association's Run of the Charles Canoe and Kayak race. He helped develop the event to the point where more than 1,200 entrants now participate each year, giving each a stake in the health of the river. Marty and Classic have also helped with events for the Environmental League of Massachusetts and the Boston Bruins Foundation in addition to other non-profit organizations. Marty received his Bachelor of Science degree from Northwestern University in 1973 and his Masters in Public Relations from Boston University in 1979. In 2003, Marty published his first book, “Kentucky Three-Day Event, A 25-Year Retrospective,” a review of the first 25 years of the nation’s only four star three-day event. In 2014, the Show Jumping Hall of Fame and Museum published Marty’s second book, “The Show Jumping Hall of Fame and Museum, Inc., Honoring the history of show jumping and those who made it great.” Marty is deeply involved in the planning and implementation of all Classic Communications client programs.
Phone: 508-698-6810 x 10
Marty Bauman founded Classic Communications in 1979 and quickly built the company into a well respected public relations, marketing and event management firm. While representing a variety of interests, including serving as Press Secretary for the 1983 Boston mayoral campaign of Lawrence S. DiCara, Marty made equestrian sports Classic's initial focus. After building a reputation for developing and implementing creative and successful programs, Marty was hired in 1990 as Director of Public Relations for the United States Equestrian Team (USET), a position he held until 2004 when the USET became the USET Foundation.
During that time, he was selected by the United States Olympic Committee to serve as equestrian press officer at three Olympic Games. In 1998, he served as Chairman of the USOC's Olympic Public Relations Association, the first time the position was held by someone other than a USOC employee.
Meg has been with Classic Communications since 1996. Meg serves as Director of Operations and as assistant to Classic President Marty Bauman. In that role, Meg manages Classic’s office and staff, prioritizing assignments to meet schedules and deadlines. She serves as liaison to Classic’s many clients.
In addition to her organizational skills, she designs newsletters and advertisements, writes press releases, and works with social media. Meg serves as Race Director for the Charles River Watershed Association’s Run of the Charles Canoe & Kayak Race, coordinating registration and the logistics for 120+ volunteers at 11 different site locations, as well as all other aspects of race management . Meg also provides on-site coordination at a number of events as liaison with venue as well as with sponsors, vendors and attendees. Meg earned her Bachelor of Arts from Bridgewater State College.
Phone: 508-698-6810 x10
Senior Account Manager
With more than 35 years of experience in public relations, marketing and event management, Classic Communications has a team of dedicated professionals who are ready to assist you in all aspects of promotion. In addition to its talented in-house staff, Classic also utilizes the skills of a number of independent writers, designers and other specialists. At Classic Communications, we do not think of ourselves as an outside agency but as an integral part of each organization with whom we work. We never look to do things the easiest way, but only in the way that best serves each client’s needs and helps achieve its goals.
"The experience I have gained while working at Classic is invaluable. They provided me the opportunity to work alongside them as an equal, and my professional skills and knowledge have increased exponentially because of that."
Johnson and Wales University
"Classic has provided me with a great hands-on work experience enhanced by a collaborative environment. Being able to learn directly from such a leader in the field has given me an unparalleled internship."
As Classic Communications has a diverse range of clientele, our interns gain valuable experience working within a variety of unique markets. Interns participate in marketing, writing press releases, social media promotions, branding, and events that we manage.
Nicky’s experience as both a journalist and competitor in the equestrian world brings a variety of skills to Classic. She is a member of the International Alliance of Equestrian Journalists (IAEJ) , and has been a member of the press at many international competitions including the World Equestrian Games, European Championships and World Cup Finals.
Nicky graduated with Cum Laude honors from Johnson & Wales University where she received a B.S., in Equine Business Management and A.S., in Equine Studies. She then spent over a decade in England, during which time she trained at Waterstock House Training Centre with Lars Sederholm, Yogi Breisner, and British Event Team member Owen Moore, with whom she then continued to train with full time.
For over 20 years, Nicky has also been a successful competitor and trainer. She is a USDF Bronze medalist, and a Massahussetts Licensed Riding Instructor. Nicky also developed the very first online magazine “The Equestrian Times” (horsenews.com) in 1996.
Jenny is Classic's director of social and online media. She provides support to clients’ marketing and public relations campaigns along with writing press releases. She conducts research on behalf of clients on media outlets and works to expand their social media presence. She designs publications, ads and eblasts.
Jenny earned her B.S. in Equine Business Management from Johnson and Wales University in Providence, Rhode Island. For over 10 years, Jenny has been active in the 4-H program as a member and co-leader. She owns Miniature Horses and competes across the east coast on the Miniature Horse circuit, earning World Reserve Champion in Amateur Halter Geldings Level 1, over 30”-34’’ in 2015.
Phone: 508-698-6810 x 17
Abby joined Classic with a background in catalog production, digital media, marketing, and account management. A graduate from the University of Maine, Orono with a B.A. in Journalism, Abby concentrated her studies on Advertising and Public Relations. Merging her degree and equestrian background together, Abby now serves as an Account Executive for several of Classic’s equestrian focused clients.
For over 20 years Abby has been an avid equestrian and doting horse owner. Abby is a USEA member in Area 1, competed in APHA and AQHA horse shows focusing on halter, western and hunt seat divisions, as well as 4-H.
Phone: 508-698-6810 x12
"For the past two summers, Classic Communications has given me the opportunity to advance my knowledge of the industry by providing a positive and motivating team environment. By treating me as an equal member of the staff and giving me the opportunity to personally take charge on many projects, I have gained ample practical ability. My internship at Classic has truly proven to be a valued experience."
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