Before it went to an all-electronic newsletter for its 27,000 members, the Massachusetts Chapter of the Sierra Club retained Classic Communications to market its quarterly Massachusetts Sierran magazine to potential advertisers. Classic introduced the publication to new advertisers and helped develop previously-untapped revenue sources for the local chapter of the national environmental organization.
Classic worked with the Massachusetts Arbor Day Celebration, a statewide event involving urban youth in the planting of trees in their communities to improve their communities’ health and to combat global warming. Classic's efforts included the creation of the Celebration's logo and slogan, "Planting Roots for Our Future" in addition to coordinating a statewide public relations campaign, the creation of collateral materials and a marketing campaign with extensive outreach to potential supporters.
Classic has helped plan, develop and market AltWheels from its start as a public festival on alternative transportation and energy to a focused day-long seminar for fleet managers featuring diverse panel discussions on clean transportation and alternatives to fossil fuel vehicles. Classic helped coordinate the event’s move from the Larz Anderson Auto Museum in Brookline, Massachusetts to Boston City Hall Plaza where it attracted more than 50,000 visitors during each of its three years there to its present status as the largest meeting of corporate and municipal Fleet Managers on the East Coast.
The Boston Bruins Foundation is a 501(c)(3) non-profit organization whose mission is to assist charitable organizations with a strong commitment to bettering the quality of life for children in
Founded in 1996, Hayground School is a 501(c)(3) progressive independent school in Bridgehampton, NY, for children age 3 to 13. Bringing together a diverse student body in mixed-age groupings, Hayground offers programs that emphasize mentorship, meaningful inquiry, and a spirit of creativity. Classic assists Hayground with media outreach and liaison.
For several years, Classic handled media relations for the National Disability Sports Alliance (NDSA), a community-based organization member of the U.S. Olympic Committee and a member of the International Paralympic Committee. On behalf of NDSA, which was responsible for providing athletic competition opportunities for athletes with physical disabilities, Classic oversaw media relations and publicity and the production and distribution of NDSA’s monthly electronic newsletter.
Classic Communications was an integral part of Boston's Urban Forest Coalition, a coalition of non-profit, city, state, and federal organizations working together to improve Boston's urban forest ecosystem. Classic played a lead role in the development of detailed marketing and public relations plans and provided creative services for the design of the organization’s logo and also helped with the creation of the organization’s name and slogan, “Healthy trees, healthy people.” In October, 2006, Classic managed BUFC's Planting Peace: An Evening With Nobel Laureate Dr. Wangari Maathai, a major public event held at Boston's historic Faneuil Hall featuring a welcome by Boston Mayor Thomas Menino and an inspiring presentation by Dr. Maathai, the 2004 Nobel Peace Laureate.
Clean Water Action is a million member nation-wide organization of diverse people and groups joined together to protect our environment, health, economic well-being and community quality of life. Their goals include clean, safe and affordable water; prevention of health threatening pollution; creation of environmentally safe jobs and businesses; and empowerment of people to make democracy work. Classic has coordinated and promoted the CWA Massachusetts chapter’s annual celebration which generates revenues through ticket sales and live and silent auctions.
The Northeast Sustainable Energy Association (NESEA) is the nation's leading regional education and advocacy association that aims to accelerate the deployment and use of renewable energy, energy efficiency, and green buildings. In its years working with NESEA, Classic oversaw media campaigns for three of NESEA's biggest annual events, its Green Buildings Open House, which welcomes the public to visit "green" homes and learn about clean renewable energy systems in 10 northeast states, Building Energy, an annual conference and trade show held at the World Trade Center in Boston, and NESEA's annual Junior Solar Sprint Championships.
The Coalition for Environmentally Responsible Conventions (CERC), was formed to promote better practices for large conventions, starting with the national political conventions in Boston and New York in 2004. Classic coordinated the organization’s sponsor recruitment and media publicity, and, most notably, provided event management services for three events held for delegates at the Democratic National Convention in Boston including the highly-acclaimed New Energy for America.
The Environmental League of Massachusetts (ELM) is a nonprofit educational and advocacy organization dedicated to protecting the health of the Massachusetts environment. Since 2003, Classic has coordinated and promoted ELM's signature event, Earth Night, Boston’s largest annual environmental benefit and ELM’s single biggest fundraiser. Earth Night generates revenues through sponsorships, ticket sales, live and silent auctions.
Classic Communications was hired in 2010 to coordinate press and sponsor relations for sharingVillage Survivor Groups, a self-help/educational organization in Far Hills, New Jersey. The organization, dedicated to the well-being of survivors of cancer, crohn’s disease, IBS and other life altering disorders, offered adult and children’s programs.
Classic Communications coordinated all aspects of event management for the 7th International Penguin Conference that took place in Boston in 2010, the first time that the international gathering of approximately 250 scientists was held in the Northern Hemisphere. Classic also coordinated marketing activities for the conference that was hosted by the New England Aquarium and included public and social events.
The Charles River Watershed Association’s Run of the Charles Canoe & Kayak Race is the largest flat bottom boat race in New England and a major event in the Greater Boston area. It draws an average of 1,500 racers and thousands of spectators each year. Since 1998, Classic Communications has been responsible for all aspects of producing, marketing and promoting the race including race registration, permitting, vendor contracts, sponsorships, publicity, recruitment and coordination of the volunteers, and individual site management for 11 locations through seven towns along 24 miles of the river. Classic also manages the race’s “Finish Line Festival” at DCR Artesani Park in Boston with booths, exhibits, food, music and award ceremonies. Classic’s efforts have helped expand media coverage and participation in the race in addition to increasing awareness of and membership in CRWA.
Classic’s skills and expertise can benefit any type of business or organization. Over the years, Classic has developed and implemented conventional and non-traditional campaigns on behalf of a variety of interests including clients in business, entertainment, politics and sports as well as a variety of non-profit organizations.
Classic has conducted campaigns to promote programs of the National Disability Sports Alliance, the national launch of a syndicated television series starring National Football League star Lyle Alzado, understanding among law enforcement officials and the general public of laws on cable theft, and spectator attendance for tennis, golf, cycling, and other sporting events.
EcoLogic was created to empower rural people, and to restore and protect the tropical ecosystems, in Mexico and Central America. EcoLogic collaborates with the rural communities of Mexico and Central America and gives them the tools they need in order to sustain their environments. Classic assisted EcoLogic with event management and promotion for its 15th and 20th Anniversary Celebrations.
Equine Land Conservation Resource (ELCR) is an independent 501(c)(3) national organization that works to preserve land and promote access for all types of equestrian use. ELCR works through its Conservation Members and Partners to raise awareness of issues driving loss of horse lands and provides valuable tools to support local action. Classic assists ELCR with various promotional projects and Classic president Marty Bauman is a member of the organization’s Advisory Council.
For several years, Classic oversaw media relations for the National Sports Festival, a competition for athletes with physical disabilities held each year in New London, CT. Because of its outstanding reputation, the National Sports Festival was selected by the Cerebral Palsy International Sports and Recreation Association (CP-ISRA) to host more than 1,000 athletes from 40-plus countries in the 2005 CP-ISRA World Championships. Classic Communications’ public relations efforts included generating advance publicity in local and disability media, hosting attending media and providing on-site media management, as well as generating follow-up media coverage.
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