PUBLIC RELATIONS   -   MARKETING  

EVENT MANAGEMENT   -   BRANDING   -   SOCIAL MEDIA

Equestrian INDUSTRY SPECIALISTS


  • Strategic planning to include assessment of public relations goals and development of detailed plan with timeline of scheduled activities
  • Assist in determining advertising budget, develop cost-effective advertising campaign
  • Design and produce advertisements and collateral materials
  • Develop list of appropriate trade and general media contacts
  • Create and maintain websites
  • Manage and expand social media presence
  • Write and distribute press releases, media kits, calendar listings and media alerts
  • Pitch coverage to appropriate media contacts, serve as media liaison
  • Provide on-site media management during events
  • Crisis management
  • Monitor news coverage and collect documentation for inclusion in post-event client report

Public relations


Classic Communications has conducted successful publicity campaigns, including providing on-site media management during major events on the local, national and international levels. Classic has also created and conducted a variety of face-to-face promotions that supplement media publicity in delivering a client’s message.

Before formulating the elements of a public relations campaign, Classic works with clients to identify target audiences and determine the content and style of the message. Classic then formulates a step-by-step campaign involving trade publications, mass and electronic media, collateral materials, social media, and community promotions to help achieve each client’s public relations goals.


Our public relations and advertising services include: