PUBLIC RELATIONS   -   MARKETING  

EVENT MANAGEMENT   -   BRANDING   -   SOCIAL MEDIA

Equestrian INDUSTRY SPECIALISTS

Public relations

Classic Communications has conducted successful publicity campaigns, including providing on-site media management during major events on the local, national and international levels. Classic has also created and conducted a variety of face-to-face promotions that supplement media publicity in delivering a client’s message.

Before formulating the elements of a public relations campaign, Classic works with clients to identify target audiences and determine the content and style of the message. Classic then formulates a step-by-step campaign involving trade publications, mass and electronic media, collateral materials, social media, and community promotions to help achieve each client’s public relations goals.

• Strategic planning to include assessment of public relations goals and development of detailed plan with timeline of scheduled activities
  
• Assist in determining advertising budget, develop cost-effective advertising campaign
  
• Design and produce advertisements and collateral materials
• Develop list of appropriate trade and general media contacts
  
• Create and maintain websites
• Manage and expand social media presence
  
• Write and distribute press releases, media kits, calendar listings and media alerts
• Pitch coverage to appropriate media contacts, serve as media liaison
• Provide on-site media management during events
• Crisis management
• Monitor news coverage and collect documentation for inclusion in post-event client report